Customer stories

“My old headline said what I did. Topsway rewrote it to say who I help and what I deliver. Three weeks later I had two inbound messages from founders in exactly the fintech niche I'd been targeting.”

Maya's headline moved from a job title to a specific value statement. Her ICP keywords were missing entirely — Topsway identified three high-search terms her target clients actually use.

“I'd never really thought about what my About section was for. Topsway explained what recruiters actually scan for — then rewrote mine with the numbers and specific systems I'd been leaving out.”

Dev's About section was 86 words of adjectives and zero specifics. The rewrite led with a concrete achievement — a 4× throughput improvement on a ledger migration — and landed three recruiter calls in the first week of his search.

“I had 'Microsoft Office' in my skills list. That was doing real damage. Topsway rebuilt the whole section around the terms my clients actually search for, and suggested a content cadence that fits how I already work.”

Jess's skills section was built for a corporate job, not a coaching practice. After the audit, high-signal skills like Executive Coaching, Leadership Development, and Organizational Psychology moved to the top. She removed seven low-impact entries.

“My experience section was basically a job description I'd copied from HR. Topsway rewrote each role to lead with outcomes — not responsibilities. I started getting viewed by design leads at companies I actually wanted to work at.”

Riya's experience entries described duties instead of impact. The rewrites led with measurable outcomes and named the products and teams she'd shipped with — the kind of specifics that signal seniority without claiming it.